Bio
IdeasContactHome
The following article is for you to read, print and put to good use. To request a complete list of original articles available for free from Cobblestone Career Management, click here.

TEST YOUR INTERNET JOB-SEARCH SAVVY

There's no question that the Internet has changed the the way that people look for work. Unfortunately, many job-searchers spend most of their time and energy using Web-based tools, at the expense of more effective and targeted activities. Take the quiz below and see how you're doing.

True or False?

1. Responding immediately to a newly posted internet job ad will give you a clear advantage over those who wait to respond.

2. Posting your resume on numerous internet job boards will ensure that you're "seen" by employers who need people with your skill set.

3. "Search Agents" are low-paid employees who work in call centers at internet job site companies.

4. If you post your resume to a site, it makes sense to re-post it frequently, even if you haven't edited or revised it.

5. It's a good idea to respond at least twice to the same job posting, even if you have received an acknowledgment of your first response.

6. The best file format to use when posting or emailing a resume is MS Word (.doc).

7. You applied online for a job last month, and didn't get an interview, but received an email that said they would keep your resume on file. Now the same company has posted another job that seems like an even better fit. There's no point in applying again; they'll probably call you for an interview.

8. For most job seekers, there's little benefit to using more than three or four job sites.

9. The top portion of your online resume should always be chock-full of "key words."

10. You have just spent an entire day and evening searching online, and you haven't showered, gotten dressed or eaten. There's absolutely no reason to be concerned.


Answers:

1. FALSE -- Organizations may let days or even weeks go by before beginning to sort and evaluate responses to job postings. You don't win extra points for getting yours in early. Some career coaches even say that your chances of being seen are better if you wait a week before responding, after the initial crush of responses. The key point here: Doing it right (with a thoughtfully tailored cover note, for instance) is probably more important than doing it fast.

2. FALSE -- While a small percentage of job seekers do find work by posting their resume, it's best that you (a) be very selective in where you post, and (b) keep your expectations low. Most Human Resources departments are stretched too thin to ever look at those resume postings.

3. FALSE -- Search agents, or alerts, are a wonderful timesaving feature of most job-posting web sites. They enable you to enter your search criteria, and have emails sent to you to indicate when appropriate postings have come in. If you invest a little time in "tweaking" your search criteria to the point that the right kinds of postings are being forwarded to you, you can significantly reduce your time spent on the internet, and increase the time spent on more productive and targeted search activities.

4. TRUE -- Posting your resume to big job boards is unlikely to work for most job seekers. It's best to post on sites that are more targeted to your industry, profession, or geography. But, if you're going to post, know that when employers and recruiters search these sites for resumes, they often look at them based on how recently they were posted. Resumes that have sat for a while move to the bottom of the list, and may not ever be seen. So, resubmit your resume on a weekly basis (sometimes you can accomplish this by "editing" your last posted resume -- you can change one character, change it right back, and resubmit; the effect will be the same as if you had just posted it for the first time.

5. TRUE -- Never assume that a human being has actually looked at your resume; internet postings can yield hundreds or even thousands of responses. Applying a second time, and then a third time, takes little effort, and increases your odds that someone will find you when they dip into the candidate pool over the course of their search. Allow one to two weeks between responses. Do this even if you've received an "auto-reply" acknowledgment of your first application.

6. FALSE -- The universally readable format is plain (or ASCII) text. If you use Microsoft Word, consider providing your resume two ways: Paste the text version right into the body of the email (after the cover letter), and attach the Word file. In the cover letter, say, "For your convenience, I'm providing my resume both as inline text and as a Word file." By the way, NEVER send a blank email with a cover letter attached; ALWAYS write the cover letter into the body of the email.

7. FALSE -- Treat each opportunity separately; it's rare that an organization would retrieve your earlier response to a different job.

8. TRUE -- My suggestion: Use one "meta-search" site such as www.wantedjobs.com or www.alljobsearch.com. These will search multiple big-name and regional sites in one fell swoop. Supplement these with good industry-specific or function-specific sites. You won't capture 100% of potential opportunities, but you'll capture most of them, without burning up all of your search time.

9. TRUE -- "Key words" are the words and phrases that employers specify when searching for candidates. The resumes that score high in "relevancy" are the ones that will likely be viewed first; these resumes will have the right words, appearing early in the document. So, put yourself in the employers' shoes, think about the words they'll be searching for if they're looking for someone like you, and make sure those words appear in a "Summary" statement at the top of your resume.

10. FALSE -- Get yourself together, get dressed, and get outside for a walk. Then, resolve to limit your time on the web to a few efficient hours a week, and to use the rest in targeted, proactive, people-driven activities -- the kinds of activities that will separate you from the sea of people looking at the same job postings in the same places every day. Best of luck to you!

Copyright © 2004, Peter J. Miller, d/b/a Cobblestone Consulting. All rights reserved.
Read other selected articles from Cobblestone Career Management.



Cobblestone Career Management | Framingham, Massachusetts | 508.405.1087